The Standard v3.0.1

The Standard stands as Hong Kong’s largest-circulation free English daily newspaper, establishing itself as a significant and influential media outlet within the region. Since transitioning to a free distribution model in September 2007, it has cultivated a diverse readership and extended its reach across Hong Kong. The publication is issued from Monday to Friday, ensuring consistent coverage throughout the week.

Maintaining a commitment to editorial integrity, fairness, and quality journalism, The Standard presents a wide array of news and feature stories within a bold tabloid format. Its content spans local, business, Chinese, international, entertainment, and sports news, complemented by an Arts & Lifestyle section that explores various cultural topics.

In addition to its print edition, The Standard has adapted to digital trends by offering multiple media platforms. Its website (www.thestandard.com.hk), mobile applications, and active social media presence facilitate continuous updates and news delivery around the clock—all provided at no cost to readers.

Market positioning emphasizes The Standard’s role as Hong Kong’s "First Free English Daily Newspaper," highlighting its pioneering status in the free English-language press within the city.

The app incorporates several features designed to enhance user experience, including push notifications for breaking stories, social media sharing capabilities, support for adjustable text size according to user preferences, and an option to access print advertisements directly through the application.

Address: The Standard
Sing Tao News Corporation Building
7 Chun Cheong Street
Tseung Kwan O Industrial Estate
Tseung Kwan O, New Territories
Hong Kong

Telephone: (852) 2798 2323
Fax: (852) 2305 1765

For advertising inquiries, please contact our Advertising Hotline at (852) 3181 3311 or send your request via fax to (852) 2758 3579.